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CROSS-TEC Laboratory

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MARKETING AND GOVERNING INNOVATIVE INDUSTRIAL AREAS

Acronym

MER

Abstract

MER intends to capitalize the already implemented transnational cooperation projects concerning industrial area management and sustainability.

Large_Description

MER intends to capitalize the already implemented transnational cooperation projects concerning industrial area management and sustainability to build up a European Network to share experiences in the green marketing sector and identify good practices for sustainable and responsible economic development.
MER is financed by the MED Progamme, European Territorial Cooperation 2007-2013, 7th call - call for capitalization projects.
The project partners are the following:
Lead Partner - Province of Bologna (IT)

start_date

01/07/2013

end_date

31/12/2014

url_reference

http://www.merproject.eu/

achievements

MER project through a 'network of networks' shares experiences, ideas, opportunities, best practices and perspectives on energy, environmental issues and green marketing tools, to contribute to the improvement of competitiveness and attractiveness in the frame of sustainable growth according to the Europe 2020 Strategy.
General objectives

To capitalise results coming out from different cooperation projects concerning industrial areas with a particular focus on environmental issues, green marketing tools and skilled management
To build up a wide European network based on the 'learning by interacting' concept in order to cherish experience, learn from failure, work for joint long-term solutions to shared problems
To develop a 'lobbying approach' and propose a road map and an action plan capable of influencing new Regional and European long term policies
To replicate good practices, models and procedure already implemented, on a greater scale and in several territorial contexts.
Tangible Results:

- Thematic Study visits in the partner countries
- Joint technical workshops
- Open e-books with developed guidelines
- Training activities
- Local action plan
- Subscribed commitments to the European road map

Keywords

Sunstainable Industrial Areas, Green Territorial Marketing, Small Medium Enterprises Development, Energy Efficiency, Environmental Menagement

Development_Status

Complete

Funding

European

Keywords

Sunstainable Industrial Areas, Green Territorial Marketing, Small Medium Enterprises Development, Energy Efficiency, Environmental Menagement

Project_Type

Other

Partnerships

Research Unit	Name	Laboratory	Role
EDI	Efficientamento energetico degli edifici mediante l’adozione di materiali innovativi ed energie rinnovabili	Home page LAERTE laboratory (ENERGY EFFICIENCY)	Partner

Il Laboratorio ha realizzato progetti finanziati dai Fondi europei della Regione Emilia-Romagna e dal Fondo per lo sviluppo e la coesione

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